Privacy Policy — Etail Hero Data Intelligence
This policy covers Etail Hero Data Intelligence (app.etailhero.com), the Amazon data platform operated by Etail Hero LLC (“Etail Hero”, “we”), 2720 Bee Caves Road #202, Austin, Texas 78746, USA. It explains what data the platform collects and how we use, store, protect, share and delete it. Visitors of etailhero.com are covered by the website’s Privacy Policy and Cookie Policy. Effective 2026-10-20.
What we collect
- Platform users — name, work email, role and sign-in records of the people a client allows into the platform.
- Amazon business data — with the client’s authorization, the platform reads reports from the Amazon Selling Partner API and, when connected, the Amazon Ads API: sales, traffic, inventory, forecasts, catalog and listing data, fees and settlements, Brand Analytics search terms, and advertising campaign performance. Access is read-only. We do not request any Amazon role that exposes buyer names, addresses or messages.
- Authorization tokens issued by Amazon when a client approves access.
How we use it
To provide the platform and our agency services to the client that authorized us; to secure, maintain and improve the service; and to meet legal obligations. Amazon data is used only for the client it belongs to, as Amazon’s Acceptable Use Policy and Data Protection Policy require. We do not sell personal data or Amazon data, and we do not use it for advertising to third parties or to train AI models.
Where it is stored and who processes it
The platform runs on servers of Hetzner Online GmbH in Germany, with encrypted backups kept in Finland. Email runs on Google Workspace. Anthropic PBC provides AI-assisted development tools used only with code and samples, never with bulk client data. The platform uses no other provider. Each provider is bound by a data processing agreement. Amazon receives the data requests the platform makes. We share data with no one else, except where the law requires.
Data of EU or UK residents transferred to the United States is protected by standard contractual clauses or equivalent safeguards.
How we protect it
All connections use TLS 1.2 or higher. Amazon authorization tokens are encrypted at rest with a key kept outside the database. Servers are protected by a firewall, intrusion blocking and anti-malware software; administrative access is by personal SSH key only. Access to client data is limited to named staff by role. Security logs are kept for 12 months. We keep a written incident response plan and notify affected clients, and Amazon where its data is involved, within 24 hours of confirming a security incident.
How long we keep it
| Data | Kept for |
|---|---|
| Amazon business data | at most 18 months; deleted within 30 days after the client revokes access or ends the contract |
| Authorization tokens | until revoked, then deleted immediately |
| Platform user accounts | 30 days after the client contract ends |
| Server and security logs | 12 months |
| Backups | daily copies 30 days, weekly copies 8 weeks, then automatically expired |
Your rights
If you are in the EU or UK, you may access, correct, delete, restrict or export your personal data and object to its processing. California residents may know what personal data we hold and ask for its deletion; the platform does not sell or share personal data. Write to contact@etailhero.com; we answer within one month (45 days for California requests). You may also complain to your local data protection authority. A client’s Amazon data is deleted on the client’s request at any time.
The platform is a business tool and is not directed at children.
Changes and contact
We post changes on this page with a new effective date. Questions: Etail Hero LLC, 2720 Bee Caves Road #202, Austin, Texas 78746, USA · contact@etailhero.com · (512) 937-3256 (texts accepted; leave a voicemail if no answer).