Increased profitability on low margin products
See some of our success stories
See how the following strategies grow revenue & profitability
Full Brand Audit
Catalog Management
- New Product Creation
- Parentages and Bundles
Brand Content Optimization
SEO Optimization
Image Refinement & Creation
Brand Storefront Facelift
A/B Testing Cycles
Brand Consultations
Troubleshooting & Support
Logistical Efficiency Support
Reporting & Analytics
A Pet Supply Brand
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Goals
Grow revenue and profitability
Increase traffic and market share in the category
Gain insights for continued growth in the marketplace
Become a leader in the eco-pet products niche
Challenges
A pet supply brand with an eco-conscious mindset had challenges in increasing their margin on their Amazon listings as the profitability was struggling due to various logistical issues like supply chain disruptions and a rise in inbound container prices.
The brand also suffered margin loss from multiple new competitors entering the market at lower price points. EtailHero not only offered creative solutions and increased conversions, but helped the brand significantly improve profitability on several products.
Strategies
Setup a strategy for pricing products to include holiday planning and margin wins
Full content audit and overhaul - Title - Description - Bullets - SEO Optimization in content and in backend - A+ content
New Product Imagery - Primary images - Infographics - A+ graphics and images
Build out the Amazon storefront to fit the brand’s fun, colorful, and lighthearted style.
Implement a systematic A/B testing framework to optimize conversions incrementally and maintain a culture of perpetual experimentation.
Create product recommendations to include building larger pack sizes for the top sellers
Analyze cost efficiencies with and make improvements with the logistics team
Results & Effectiveness
Optimized content and implemented SEO tactics to enhance rankings and drive increased conversions
The revenue generated by the top products skyrocketed, surpassing a remarkable 50% growth rate
Utilized product bundling to effectively upsell customers on higher-value products
Minimized dependence on PPC advertising by increasing the sales ranking organically
Increased profitability on low margin products
Minimized dependence on PPC advertising by increasing the sales ranking organically
Optimized content and implemented SEO tactics to enhance rankings and drive increased conversions
The revenue generated by the top products skyrocketed, surpassing a remarkable 50% growth rate
Utilized product bundling to effectively upsell customers on higher-value products
Key Takeaways
The utilization of an A/B Testing framework led to remarkable successes, including some tests that delivered conversion boosts exceeding 20%
01
Within a mere three months since their launch, the bundled 2-packs and 3-packs emerged as strong drivers of sales volume. These value-packed options not only provided cost savings to customers but also contributed to enhanced profit margins for the brand
02
The utilization of fresh content, SEO optimization, and improved visuals had an instant impact, driving tangible results
03
Next Steps
Ready to take your brand to the next level? Want to discover how we can assist you in achieving your company’s marketplace goals? Simply click below, provide us with a few details, and we’ll schedule a call back to discuss your needs in depth.
An Air Quality Brand
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Goals
Improve the appearance of the brand on the Amazon Marketplace
Increase traffic and market share in the category
Optimize the PPC campaigns and deliver profitable performance results
Reduce return rate and increase customer satisfaction
Challenges
Premium air purifier and filter subscription brand experienced 2 years of static sales on Amazon, while continuing to grow aggressively on other channels.
One of the challenges the brand faced was poor account management from their internal resources and a failing advertising agency that was not only underperforming, they were not being held accountable for results.
As the majority of the brand’s focus was on its’ DTC website, the listings on Amazon fell behind in terms of matching the updated brand’s look and feel as well as staying competitive in the digital space.
Strategies
Kickstart stagnant sales growth, Amazon revenue has been flat on Amazon for the last 2 years.
Increase conversions
Reduce reliance on PPC spend by increasing organic rankings
Break apart listings and rebuild more intuitively
Simplify explanations of product differences to speed up the decision making process
Results
The company witnessed a remarkable 60% year-over-year increase in conversions, demonstrating a substantial growth in customer engagement and conversion rates.
By streamlining the product choices and providing customers with enhanced decision-making guidance through improved content, the company experienced a marked increase in conversions.
Refined SEO & Organic ranking on core terms, driving revenue growth by 50% over the subsequent 6 months without any additional increase in PPC spend.
Best services
Etail Hero Services
Full Brand Audit
Catalog Management
- New Product Creation
- Parentages and Bundles
- Assortment Strategies
Platform Management
Inventory Management
PPC
SEO Optimization
Brand Content Update
- Titles
- Bullet Points
- Descriptions
- Images and Infographics
- A+Content
Brand Storefront Creation
Operations Support
Troubleshooting & Support
Reporting & Analytics
Key Takeaways
Despite opposition from a fellow consultant who contended that a 50% reduction in product choices would lead to a corresponding 20% decrease in revenue,evidence ultimately demonstrated the converse to be true.
01
Having the agility to update and iterate worked to produce stellar results and became a core value of the Etail Hero team.
02
Next Steps
How are all of your products working together to accomplish your goals?
Sometimes less is more.
We’d love to help you analyze your products and make an assessment of what to do next.
Reach out to us for a chat.
An Education Brand
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Goals
Launch the catalog of 12 products within 2 months
Optimize SEO and content for quick ranking
Create 50+ unique Images, A+ Content, & Storefront pages
Ramp up PPC efficiently
Grow market share of the brand with high performers
Challenges
An amazing company that produces educational materials for students wanted to grow their brand on Amazon.
The company had been selling on their Shopify website for over 2 years, but they lacked any presence on Amazon. This presented the challenge of creating over 50 Amazon-specific images, including new primary images, infographics, A+ pages, and a captivating storefront.
Given the narrow timeframe before the peak buying season, we had to strategically select our actions, making the most of our limited time for an impactful launch.
Strategies
Focus the priorities in the actions that drive revenue the quickest
Full content audit and overhaul - Prioritized quick execution of creating new images and strong written content with the mindset that iteration and improvements would happen secondarily - Allowing a broader selection of products to begin the process of gaining sales ranks
Heavy focus on SEO and PPC optimization and weekly communications around performance and budgets
Results
Within 4 months, sales were growing steadily as the brand was gaining traction on Amazon.
Total advertising efficiency is operating at target with a healthy Total Ad Cost of Sales.
This brand’s share of conversions for key target search terms has grown significantly.
Key products have achieved the top organic positions for dozens of target keywords.
Key Takeaways
Taking quick actions to achieve results to drive revenue is at the cornerstone of Etail Hero’s philosophy
01
Creating strategic efficiencies in advertising aided in consistently growing the brand awareness on Amazon
02
Recap of Key Etail Hero Services
Consultation Services
Full Brand Audit
Catalog Management
- New Product Creation
- Parentages and Bundles
- Assortment Strategies
Platform Management
PPC
SEO Optimization
Brand Content Optimization
- Titles
- Bullet Points
- Descriptions
- Images and Infographics
- A+Content
Brand Storefront Creation
Troubleshooting & Support
FBA Inventory Management
Reporting & Analytics
Next Steps To Grow Your Brand
Need support with listing your product on Amazon? We’ve got you covered! Whether you have new or existing items, we can help with strategy, content, images, SEO, A+ content, storefronts, and more. Increase your brand’s market share by filling out the contact form. We’ll be in touch soon to connect
Send us your store link and short explanation of your needs and we can coordinate a time to discuss your business.
